Brand design is a key component to a successful business and effective marketing. Telling your story through on-brand imagery, eye-catching graphics, and personality-filled content builds trust and connection, which builds relationships and spurs business growth. When the Forest Floor Creatives team has meetings, we often go hiking in the woods. It’s where we find inspiration, grounding, and energy. Interestingly, we spend most of our time looking down at the ground and not up at the trees. There is so much to discover, and if it weren’t for the riches of the forest floor, the trees would never have grown in the first place. When you’re building your brand, think of the forest floor! Here you’ll find the beginnings of greatness, tiny collaborations that make a huge impact, confidence in the process, and even the remnants of old ideas that help fuel new ideas. Build your brand from the ground up!