Fully Live Life creates beautiful, artful, and sustainable notecards to build connection and gratitude. We created storytelling imagery and video to connect with themes like connection and legacy. We also focused on storylines for each product collection, the origin story of Fully Live Life, and the customer experience. The goal was to support a cohesive brand across the website, social media, and marketing efforts, including an upcoming news article. Alicia’s studio can be found at Artist Alley on South Hill in Ithaca, NY.